Page 48 - Discover 2024
P. 48

Street
ots S t
The ch be gr rm of do nt Bo ca T w n m F a h a e a a o a a   d  in a smal -town mee  wi ts  s the
rh thmic ch be ts of c untry musi mee  wi ts  h the nt Bo mee  wi ts  n
the  treet
Music Fe ival  What s ar as T w n m F a h a e a a a a   d  as a  asual
conver ation T w n F a h a e a a o a a   d   n e ong a ch gr up of ded cated indiv duals
q ickly e olve o a a   d   n e d T a t nto a  isi o a a   d   n e d T a t for a music even spar  that would
re onat  wi nit h the com nit . The even spar  that i  wi nit d the
fla e wa  Niko  oon's po itive rec d
r ar pt on at C untry
C nc  c rt i  Fort L amie  This re onse, espe iall  fr ed  m the
y unger demog phic,  er  fr ed  ts  s the ca lyst, cr r e d e   h t a n a ing a
n tur l f t for Bo ed  ts  n the  .
The f nder, Rocco Catan rit , was surr un o c C i e b a a o    by a
pass onat  te m who coul  help en isio  mor  tha o c C i e b a a o   T t r n ust a
c cert  They  an ed to  or Th re te an expe ienc  that would
ecome syno ymou  wi ed  h the  pi it of  dney.  iko's
infe tious  ner y and musi  were iden if  wi ed  sfo s t e key
el ment  that could tra ed  sfo m the fe tiva n i n u f   n h a
mere ev n u f n h  to a che ished tra g an event n  of al this  ag itud  presente  financia l
challeng s, a commo n o p a n   h h s k v rdle f r such ini iati es. This
in lved finding  reative ways to  ake  he even  fi so  ancia ly
viable,  nd the did so b  cr ft ou ng win-win  artners ips with
loc l sp nsors  Through nnovati e marketin  strategi s,
they no only sec red  inancia  support  ut also lai  the
grou onl dwo k for futu e s ccess.
rea cha ulo leng  lay in t e m ti re cha ulo s planning
required to ensur  a er seamle n a   q s n e y s o fan expe ien e. Logisti ,
crowd c trol, and saf y c nsider tions took cen er s age
in the p an ss en ou ing ati process. Valuabl lessons  ere lea ned  n
effic an ss en ou y and cost red out n e ctio , laying  e foun ing ati  to n for a
mo e p e o e o e r     l o n e shed and stan red out n e fan expe ien e in the y en ou ar ati  to come.
ts
O ots S IN
THE
PLAY
AY
50 Di cover  50 Dis helby  ount AY
50 Di cover  50 Dis helby  ount Ohio
50 Discover S elb  C 


























































   46   47   48   49   50